Work Experience.
June 2024 - Present
Target
Lead UX Researcher
April 2023 - June 2024
Bold Insight
Director
2021 - April 2023
Eventbrite
Senior UX Researcher
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2017 - Present
Museum of Science and Industry, Chicago
Institutional Review Board Member
2020 - 2021
McDonald's
Lead UX Researcher
2019 - 2020
Zebra Technologies
UX Researcher
2017 - 2019
Bold Insight & GfK
UX Specialist
2014 - 2017
Museum of Science and Industry, Chicago
Program Evaluator/Researcher
2013 - 2014
University of Rochester
Graduate Research Assistant - Science Stars, Dr. April Luehmann
2012 - 2014
Rochester Museum & Science Center
Program Coordinator, Education Department
2010 - 2012
University of Rochester
Undergraduate Research Assistant - Concepts, Actions, and Objects Lab, Dr. Jessica Cantlon
Ashley is a seasoned researcher. She's applied her research skills in the agency setting, working with a number of clients on a variety of different products, acting as consultant and research partner to various companies and teams. ​​
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To Ashley, good research is useful and usable. If it's not being used or not understood, it's almost no different than doing no research at all.
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Some industries Ashley has worked in:
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Mental health
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Diabetes
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Transportation & Logistics
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B2B, Enterprise, SMB
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Event creation/event hosting
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Food & Beverage
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Automotive
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Consumer tech
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Retail
.....and much more!
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Beyond research, Ashley is a skilled project and program manager. She has what it takes to pioneer new things and the attitude it takes to get things done, while having fun along the way.
Education.
University of Rochester
Rochester, New York
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B.S., Brain & Cognitive Sciences
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B.A., Linguistics
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M.S., Human Development
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Program Evaluation Certification
Volunteer Work.
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HexagonUX, UXPA Boston, University of Rochester Meliora Collective - Mentor
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Chi Omega - Nancy Walton Laurie Leadership Development Team Member
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One Tail at a Time – Volunteer, Dog foster
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University of Rochester - Admissions Volunteer, Alumni Class Representative
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Frank Lloyd Wright Trust – Former Robie House Interpreter
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Downtown Chicago Chi Omega Alumnae Chapter – Former VP of Communications, Membership Director
Other stuff.
Clifton Strengths Top 5
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Individualization: I focus on the differences in people to help us all work productively together
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Discipline: I help inject order into chaos
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Analytical: I love looking at data and seeing how variables impact outcomes
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Responsibility: I take ownership in things that I do
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Deliberative: I take care in making decisions and choices and I always have a Plan B (and probably C)