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Work Experience.

June 2024 - Present

Target

Lead UX Researcher

 

April 2023 - June 2024

Bold Insight

Director

 

2021  - April 2023

Eventbrite

Senior UX Researcher

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2017  - Present

Museum of Science and Industry, Chicago

Institutional Review Board Member

2020  - 2021

McDonald's

Lead UX Researcher


2019  - 2020

Zebra Technologies

UX Researcher
 

2017  - 2019

Bold Insight & GfK

UX Specialist
 

2014  - 2017

Museum of Science and Industry, Chicago

Program Evaluator/Researcher
 

2013  - 2014

University of Rochester

Graduate Research Assistant - Science Stars, Dr. April Luehmann
 

2012  - 2014

Rochester Museum & Science Center

Program Coordinator, Education Department

2010  - 2012

University of Rochester

Undergraduate Research Assistant - Concepts, Actions, and Objects Lab, Dr. Jessica Cantlon

Ashley's background is in research. She's applied her research skills in the agency setting, working with a number of clients on a variety of different products, acting as consultant and research partner to various companies and teams. 

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In-house, she has partnered closely with product managers and designers to identify user problems and empathize with the user experience, create solutions, and monitor and learn to iterate after launch. Currently, she works on the digital experiences at Target, including bottom of funnel and fulfillment. 

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She has also helped to train UX research consultants on key research project skills like notetaking and moderation for UX and Human Factors studies across consumer and healthcare research. Her role has included individual coaching for researchers to further enable quality project execution and  leading/overseeing research projects. 

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Ashley is a mixed methods researcher. She has experience in both qualitative and quantitative research methods, as well as conducting remote and in-person, moderated and unmoderated research. 

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To Ashley, good research is useful and usable. If it's not being used or not understood, it's almost no different than doing no research at all. 

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Some industries Ashley has worked in:

  • Mental health

  • Diabetes

  • Transportation & Logistics

  • B2B, Enterprise, SMB

  • Event creation/event hosting

  • Food & Beverage

  • Automotive

  • Consumer tech

  • Retail
    .....and much more! 

Education.

University of Rochester

Rochester, New York

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  • B.S., Brain & Cognitive Sciences

  • B.A., Linguistics

  • M.S., Human Development 

  • Program Evaluation Certification

Volunteer Work.

  • HexagonUX, UXPA Boston, University of Rochester Meliora Collective - Mentor

  • Chi Omega - Nancy Walton Laurie Leadership Development Team Member

  • One Tail at a Time – Volunteer, Dog foster

  • University of Rochester - Admissions Volunteer, Alumni Class Representative
     

  • Frank Lloyd Wright Trust – Former Robie House Interpreter

  • Downtown Chicago Chi Omega Alumnae Chapter – Former VP of Communications, Membership Director

Other stuff.

Clifton Strengths Top 5
  • Individualization: I focus on the differences in people to help us all work productively together

  • Discipline: I help inject order into chaos

  • Analytical: I love looking at data and seeing how variables impact outcomes

  • Responsibility: I take ownership in things that I do

  • Deliberative: I take care in making decisions and choices and I always have a Plan B (and probably C)

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